William Goldman, author of The Princess Bride, 1973, famously said "Nobody knows anything." This quote is often mistaken to mean Hollywood executives are stupid, but Goldman actually meant to imply that
has no real idea how well a film will do before it’s released. Hollywood
Sick of the cigarette pants/skinny jeans? Well tough, until people quit buying them, they’re not going away. Same thing with mod clothing and bulky jewelry. Designers can introduce new styles, but what sells in stores is what the clothing buyers demand more of and so that’s what designers will work on giving them.
Several years back there was the “peasant blouse” revolution. Although the clothing designers were sick of trying to reinvent ways to make the bohemian look, they had to because no one would buy anything else for a period and that's how they make money.
Unfortunately, novel writing has a slower production turn around time than clothing. As writers, we need to write the book we think is going to seem “fresh” 2-3 years from now. Thankfully, novels don’t go out of fashion as quickly as that parka from your winter wardrobe when spring rolls in.
A quick tip I’d suggest is to check out what movies are in line for production in 2012 and 2013. If you’ve got a good marketable eye, you can spot the next
in Wonderland or Inception and then have a better chance of being the start of a new trend with your next book. Alice
Coming up: The Princess Bride, Part II— quotes from the classic movie and how they apply to publishing.